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• Offline Channel Influence on Online Search Behavior Study (August 2007) Of those surveyed, 37% said a television ad encouraged them to conduct a search, 36% said word-of-mouth initiated a search, 30% said a print ad, 20% said a physical store's location and 17% said a radio ad.

Last modified 18 years ago on 2007-12-29 02:38 AM UTC.
Created 18 years ago on 2007-12-28 07:38 PM UTC.